1. Who We Are

Wight Wood Garden Services (“we”, “us”, “our”) provides gardening and landscaping services across the Isle of Wight.

Contact details:
📧 [email protected]
📞 01983 xxx xxx

2. What Data We Collect

We may collect:

• Name
• Email address
• Phone number
• Address/location
• Enquiry details
• Call recordings (if you contact us by phone)
• Website usage data (via cookies and tracking tools)

3. How We Collect Data

We collect data when you:

• Submit a form
• Call us
• Message us
• Request a quote
• Visit our website (cookies, analytics, tracking tools)

4. How We Use Your Data

We use your data to:

• Respond to enquiries
• Provide quotes and services
• Manage bookings
• Improve our website and marketing
• Track performance of advertising campaigns

Lawful basis includes:

• Consent
• Contractual necessity
• Legitimate interest

5. Google Analytics

We use Google Analytics to understand website usage.

This may include:

• Pages visited
• Time on site
• Device/browser
• General location

This data is anonymised and used to improve performance.

Opt-out:
https://tools.google.com/dlpage/gaoptout

6. Google Ads

We use Google Ads to run advertising campaigns.

This includes:

• Tracking ad clicks
• Measuring conversions (calls, form submissions)
• Remarketing to previous visitors

Google uses cookies to show relevant ads.

Manage preferences:
https://adssettings.google.com

7. Call Tracking & Call Recording

We use CallRail to track phone calls from our website and advertising.

This means:

• Your phone call may be recorded
• Your number may be captured
• Call duration, time, and source may be logged
• Conversations may be analysed for training and quality purposes

👉 This helps us:

• Improve customer service
• Track which marketing is working
• Ensure quality and consistency

By calling us, you consent to this processing.

If you do not wish your call to be recorded, please let us know or contact us via email instead.

8. Cookies

We use cookies to:

• Run website functionality
• Analyse traffic (Google Analytics)
• Track advertising performance (Google Ads)
• Enable call tracking (CallRail)

You can accept or reject cookies via our cookie banner or browser settings.

9. Sharing Your Data

We do not sell your data.

We may share data with:

• Analytics providers (Google)
• Advertising platforms (Google Ads)
• Call tracking providers (CallRail)
• Service providers required to operate our business

If applicable:

Your enquiry may be shared with trusted local service providers to fulfil your request.

10. Data Retention

We retain data only as long as necessary:

• Enquiries: up to 24 months
• Call recordings: typically 6–12 months
• Customer records: as required legally

11. Your Rights

Under UK GDPR, you have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Object to processing
• Withdraw consent

Contact us at [your email].

You can also complain to the
Information Commissioner’s Office.

12. Data Security

We take reasonable steps to protect your data:

• Secure systems
• Restricted access
• Trusted third-party providers

13. Third-Party Links

We are not responsible for external websites linked from our site.

14. Updates

We may update this policy periodically. Please review this page for changes.